How to Fix a Defective Sales Funnel

By Steve Martinez

The other day I was refilling a soap container from a larger one. The soap container had a very small opening and I needed a funnel to help me pour. The funnel I found was very small, but I felt it would do the job. As I poured the liquid soap, I ended up pouring too fast and the liquid began to spill over the edge. As a result, I lost a lot of good soap in the sink.

Businesses and marketers use the example of a sales funnel to illustrate how they capture sales opportunities in their marketplace. The objective is to capture every viable sales opportunity. Unfortunately, most businesses have small funnels like my story. Sadly, some sales funnels are not only small; they are outdated, have holes in them or are too plugged up to help a business capture all the sales opportunities.

I fixed my funnel by making the mouth of it wider with a sheet of paper. I doubled the amount of capture area and didn't lose a drop of soap. In business, the impact of expanding a sales funnel opening will have the same result.

Expanding The Sales Funnel Opening Makes Selling Easier

 In business, we can't slow down the rate of opportunities. Opportunities develop in their own time. Sometimes it is fast, sometimes it seems slow. We must adopt a method of catching all the opportunities and follow up on ALL of them. This can only be accomplished by expanding our contact activities and NEVER dropping the ball on opportunities that aren't quite ready.

The secret is automating the selling process with technology, using sales tools that expand the sales funnel opening and keep us in contact with prospects. If we have holes in our selling process, we must seal them with the best practices of selling.

If we widen our funnel to capture more opportunities, prospects will come to us at a more manageable rate. It is much easier to control a wider, deeper sales funnel than a smaller one. Try it. Just remember, use technology to increase you contact capabilities. Increasing your sales activities expands and widens your sales funnel. Selling is easier with a humongous sales funnel

Selling Systems Resolve Sales Funnel Challenges!

A selling system’s ability to increase sales activities while improving business relationships, makes selling easier. Like you, I’m always trying to find a way to simplify the selling process. Can you relate to expanding your sales funnel with automation? If you want to talk, call me.

Steve Martinez President of Selling Magic 9319 Robinson Lane Corona, CA 92883 (951) 277-0080 www.sellingmagic.com

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For more information contact Steve Martinez, Your Business Development Sales Magician
You can reach him at (951) 277-0080 or by emailing steve@impactivator.com
Impactivator is a Business Development Creation of Selling Magic, LLC