
How a Fictional Negative Sells
a Real Positive
By Steve Martinez
Fear is a powerful concept that works in sales. People
who realize the impact of NOT doing something are motivated to take a
positive action. Here is a creative sales letter written to apply humor
and the fear tactic normally found in a recall notice. This humorous
twist is an effective way to turn a negative into a positive. You can
modify this letter to your business and generate outstanding results.
Good Selling!

WARNING
The USDS* recently issued a warning regarding the use
and implementation of the Selling Magic Sales Acceleration program. It
is rumored that you may be looking to improve your sales and profits
from a Selling Magic program. You should be aware of the change in
lifestyle habits that can quickly develop.
DO NOT USE SELLING
MAGIC IF YOU LIKE THINGS THE WAY THEY ARE!
The implementation of this sales acceleration program
will impact sales in a positive manner. Here are some of the signs after
implementation:
- Your
family may not recognize you! The use of our system will
cause a significant reduction in stress loads. This may also cause
your blood pressure to drop through peace of mind with the Selling
Magic program. The natural result is more time for family and the
fun things in life.
- Family and friends will ask you if you have won
the lottery. You will act like you are a winner and are excited
about your business growth and potential.
- You will visit the dentist more because you will
be smiling and will want to whiten your teeth due to the
added exposure of your
wonderful smile.
- Your
travel expense will go up from the extra time available for
vacations and weekend getaways. The automated selling system will
free up more of your time with increased profits.
- Customers will discover you are human as you
build strong customer relationships through increased communications
helping you increase client
and market share.
- Headaches
will disappear from sales management issues because the
Selling Magic automated system will document sales activities
automatically.
Consider yourself warned regarding these
lifestyle changes.
*The USDS (United States Department of Success) is a
fictitious organization relating the value and benefits of sales
automation in a humorous way. The benefits could be very real to you. We
hope you will recognize this spoof as a way to improve your life and
enjoy the time saving and profit building advantages of our systems. for
more information on how this system, contact us at (951) 277-0080
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Steve Martinez President of Selling Magic 9319 Robinson Lane Corona, CA 92883 (951) 277-0080
www.sellingmagic.com
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