The Business Analysis Form

Does your printing business sales and marketing pass the test?
This is your "FREE, NO OBLIGATION" Business Analysis. Please answer the 10 questions accurately and honestly. Based on your score, you will reveal your business situation. We encourage you to complete this questionnaire as a starting point for a business revolution.

CONTACT INFORMATION

Company:	Web Site:
Contact Name:	Contact Title:
Telephone:	Email Address:

BUSINESS SALES AND MARKETING INVENTORY
The goal of this section is to evaluate the selling foundation of your business. These questions reveal the strength and weakness of a businesses selling strategy. Use the check box to answer each question. A check indicates yes and an unchecked box means no. Remember, honesty is the best policy for an accurate evaluation.

#	Business Sales and Marketing Questions	Answer
1	Do you have a written mission statement or a vision statement for your business? The real question is, does your sales team know your mission and vision for the company.	Yes
2	Do you use a Customer Relationship Management (CRM) software to manage your business contacts? Is your sales team using it like you want them to?	Yes
3	Does your sales program include a email relationship building strategy such as email newsletters or branded email that helps build customer relationships and can you measure or track the results?	Yes
4	Do you have a written sales plan that contains both offensive and defensive sales strategies? Offensive so you find new customers and defensive so you don't lose existing customers.	Yes
5	Do you have a documented, multiple step sales process specific to your business for your sales team to follow? More importantly, does your sales team follow it?	Yes
6	You have a pro-active referral system built into your sales and marketing program that delivers results.	Yes
7	Do you consult with a business advisor or peers on a regular basis to evaluate your sales and marketing program?	Yes
8	You have a pro-active KEY ACCOUNT program to retain your top customers as clients so no one steals them.	Yes
9	Is your sales and marketing program balanced to include personalized letters, email, telephone and personal visits? A balanced sales program utilizes each of the four major communication methods.	Yes
10	Does your selling system increase client share by communicating and educating any and all new services, so you can expand and increase sales with them.	Yes

A Competitive Business Checks More than 7 Boxes

YES, start me on the 10 week selling course and sign me up for the sales enewsletters.

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